DUCATI
X
ESADE MOTOR
Case Competition and CEO Talk
A unique opportunity to engage with an industry leader
Unleash your passion for
Innovation & Speed
ESADE MOTOR is proud to present an exclusive event in collaboration with DUCATI, a global leader in the motorcycle industry renowned for its innovation, performance, and engineering excellence. This event will feature a CEO Talk (conducted in Spanish) and an interactive Case Cracking Competition (in English), designed to offer participants a firsthand understanding of Ducati’s strategic challenges and industry insights.
This is a unique opportunity for students interested in business strategy, marketing, innovation, and the automotive industry to engage with professionals, expand their networks, and gain practical experience.
Best part? The event is completely free of charge!
THE HISTORY OF
DUCATI
DUCATI is more than just a motorcycle brand—it’s a symbol of passion, speed, and engineering excellence. Founded in 1926 in Bologna, Italy, Ducati has built a legacy of performance-driven innovation, pushing the limits of motorcycle technology.
Heritage & Racing DNA – Ducati’s presence in global motorsport highlights its commitment to continuous improvement and pushing the limits of performance. From MotoGP to Superbike Championships, winning is in Ducati’s DNA.
Engineering Excellence – A leader in aerodynamics, lightweight materials, and digital integration, Ducati continuously redefines what is possible in the world of motorcycling.
A Vision for the Future – Ducati is actively investing in sustainable mobility solutions, including advancements in electric motorcycles and smart vehicle technology.
This event will provide a deeper understanding of Ducati’s business strategy, innovation culture, and market leadership, making it an invaluable learning experience for all attendees.
CASE
CRACKING
Start
1st of April
Finish
11st of April
Adress
ESADE | Campus Pedralbes - Barcelona
Carrer del Dr. Francesc Darder 0, Les Corts, 08001 Barcelona
Entry
ESADE Students only - Free
We have finalized the topic for this case competition: Ducati’s expansion into the Motocross segment.
Ducati has historically built its reputation as a competition-focused motorcycle brand before expanding into road, travel, and adventure bikes. This year marks a pivotal moment as Ducati introduces its first-ever Motocross bike, stepping into an entirely new market. This segment presents unique challenges, as it operates differently from Ducati’s existing markets.
Key questions to explore include:
-
How does the Motocross market function?
-
Who are the main competitors?
-
How can Ducati measure success in a market where performance is not driven by traditional bike registrations (matrículas)?
Participants will be tasked with developing a strategic approach to navigate this new territory, leveraging industry insights and competitive analysis to shape Ducati’s entry into Motocross.