CEO Talk: Carlos Lopez Panisello

Overview

Carlos Lopez Panisello, the CEO of Ducati, shares insights into the company's vision and strategies in the competitive automotive market. His talk emphasizes innovation, sustainability, and the importance of brand heritage.

Key Topics Discussed

• Innovation: The role of technology in enhancing performance and customer experience.

• Sustainability: Ducati's commitment to eco-friendly practices and electric mobility.

• Brand Heritage: How Ducati maintains its legacy while adapting to modern trends.

• Market Competition: Strategies for staying ahead in a competitive landscape.

• Future Outlook: Vision for the future of Ducati and the motorcycle industry.

  
  

Case Competition: Ducati x Esade Motor

The collaboration between Ducati and Esade Motor focuses on fostering innovation and strategic thinking among students through a case competition. Participants are challenged to develop solutions that address real-world business problems faced by Ducati.

Objectives of the Competition

• Encourage creative problem-solving.

• Enhance understanding of the automotive industry.

• Foster collaboration between academia and industry.

• Identify potential future leaders in the field.

Expected Outcomes

• Innovative business solutions for Ducati.

• Networking opportunities for students and industry professionals.

• Insights into consumer behavior and market trends.

• Development of practical skills applicable in the business world.